HOM is not for just anybody...
The target is the active man, whatever his age. He's a winner. He succeeds and is seductive in both his professional and private life.

HOM overturns and changes habits in underwear, homewear and beachwear.

HOM forces respect as a leader and set as the trends for tomorrow's fashion.

At the age of great ambitions, HOM's dynamism and expertise means that the best is yet to come!

1968: Birth / First Revolution

HOM overturns the market by creating briefs with a soft pouch which gives comfort where before there was a squeeze or no support at all.
The pouch, an indispensable concept for comfort AND aesthetics is now an integral part of all male briefs.

1970: HOM dares transparency

HOM creates flesh-coloured see-through mini-briefs, with the inner pouch lined in cotton. A very innovative model that shocks by its avant-garde design... and is extremely successful.

1972: Revolution - Homewear Comfort

HOM innovates by using jersey-knit for the first time to create its pyjama collections.

1976: Creation of Homix

HOM creates Homix, the first briefs with no elastic waistband, using an exclusive and extremely comfortable fabric mixing cotton, polyamid and lycra. Flesh-coloured, they are invisible under light-coloured trousers.

1984: Creation of the inner brief

HOM innovates and launches the inner brief. This innovation (patent pending) means you can wear boxer shorts with full support.

1995: Creation of Homsport

HOM launches the first range of briefs designed specially for all sporting activities.

1997: Revolution - Total Comfort

HOM creates happiness.... and launches HO1, the first brief with a horizontal opening. At last, TOTAL COMFORT!

HO1 is a breakthrough, revolutionary concept.
Its horizontal opening is a patented innovation.
This opening is quicker, easier, more natural and more hygienic - for right-handers and left-handers alike. What's more, it gives support without the squeeze!

HO1 is also an exceptional quality fabric made from natural fibres for even greater comfort and certified anti-allergy by the OEKO-TEX 100 Laboratory.

HO1 has been requested by the Louvre Museum and is a part of the French Collections Nationales.

1999: Creation of Asymmetric socks

HOM invents the first socks shaped for the right and the left foot for greater comfort.

2002: The Seduction Revolution

Only HOM could imagine and create 3001, the first collection of male lingerie.

3001 Lingerie d'Homme is a collection created to awaken the senses of men and women. 3001 Lingerie d'Homme is an invitation to travel in the world of seduction, sensuality, eroticism and phantasm... without sacrificing comfort.

3001 Lingeri d'Homme is showing the way forward in male underwear.

3001 Lingeri d'Homme, a futurist collection? For reactionaries, perhaps... but not for the modern men for whom the future is already here.

2006: HOM Vintage Collection... a new, really up-to-date version of the collection

HOM is launching its own Vintage collection of underwear and loungewear. With this top-of-the-range collection, heavily inspired by the shapes that brought the brand its early success (kangaroo pouch briefs, sleeveless T shirts, bodysuits, mini-briefs, low-waisted boxer shorts), HOM is moving into a young, very fashionable area where novelty and a certain lifestyle are key features.
Taking it's inspiration directly from the underwear collection, the loungewear collection aims at a retro, cocooning look. Specially designed for comfort and fit, the items in the collection all have particularly carefully designed shapes and are generously cut, in soft fabrics.
In a work, this is an IRRESISTIBLE collection that everyone will be talking about.