Behind closed doors, Co-Founder/Designer (and resident genius), Gregory Sovell in competition with himself, seeks to evolve beyond his won original groundbreaking designs. But bringing a new product to market “must never be just for the sake of it being different,” agrees Co-Founder, Jason Zambuto. “It's because it should be different.”

Because sometimes you'd like to look better undressed than dressed, Greg searches worldwide for cutting edge technologies and fabrics to create products that make you look- and feel – better. Whether innovating in technology – the Contour Pour, Sling Support and Trophy Shelf – or in fabrications such as Bamboo and Kinetic, he encourages you to embrace your freedom to choose what you find sexy in underwear – and who you want to be sexy for.

There's something for everyone.

Let's C-IN2 you and find what makes you look and feel your best.