Based in New York City, the Boiish™ team brings over 45 years of design experience. BOIISH™ provides today’s modern man with an apparel line that reflects “his” athletic, fashionable and affluent lifestyle. The company’s mission is “to compliment the contemporary man’s beachwear wardrobe with products that speak to his lifestyle and sense of fashion”.

At Boiish™ we are not trying to dress “him” up. Instead, we want our man to be free of work, stress and daily routine... to bring his “boyish self” out to play and have fun. After all, that’s what being Boiish™ is about — befitting of a man and playful as a young boy."