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"Artificial Flavor is ubiquitous and at the same time
hidden from plain view. Typically
used as a catalyst to jump start a specific taste or experience, we
are injecting Artificial
Flavor into the modern man's wardrobe, starting with the most important
garment that goes on first and comes off last: underwear."
................................................................................................
The Flavor Enhancers:
John Vitti, President
and CEO
As President and CEO, John Vitti combines unrelenting drive and energy
that pushes Artificial into being a truly unique, modern menswear
company. John’s leadership role extends to all aspects of the
company, from sales and marketing to production and logistics. His
passion for new ideas and trends spurred him to create Artificial
in 2004. He commands several lifetimes’s worth of enterprise
sales experience and holds a B.A. in Business Management from Merrimack
College. |
Marcus Prato,
VP of Sales and Creative Guru
Marcus Prato holds dual positions as VP of Sales and Creative Director.
In this unique role, he blends Artificial’s product style
and design strategy into a winning formula for continued revenue
growth. Marcus plays a key role in shaping the label’s long
term direction and overall branding presence. He hails from an enterprise
sales background and holds a B.S. degree in Biopsychology from UC
Santa Barbara. |
Lawrence Roberts, Chief Operations
Officer
Lawrence Roberts, Chief Operations Officer and VP of Production,
is responsible for Artificial's manufacturing operation, from sourcing
materials to factory selection and vendor management worldwide.
Lawrence is passionate about customer experience and strives to
find only the best talent and goods to bring to the table. His valuable
contributions have continued to keep Artificial operating in top
form.
|
Antonio Vitti, Chief Financial
Officer
Antonio Vitti, Chief Financial Officer, draws on a dozen years of
Wall Street experience in his role as the financial and legal backbone
of Artificial. Antonio was instrumental in laying the foundations
of the company by contributing hard won knowledge from a prior retail
company he co-founded in New York. In addition to managing the day
to day financial operations of Artificial, he is currently pursuing
an MBA at UC Berkeley. |
George Arvan, Senior Partner
With over 30 years of experience, George Arvan has held senior leadership
roles in developing product lines and strategies for many companies
including The Gap, Nordstrom, bebe, and Guess? Jeans. His expertise
in retail is critical to opening doors to global relationships for
sourcing and production, a strong component of the company’s
long term success. George holds a B.A. in economics from Wayne State
University, Michigan. |
Click here to see what OnYourBod.com has from Artificial Flavor
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